Commission - Thinking to the future

Thinking to the future

Since embarking on this commission, as well as producing private promotional and music videos, it has become clear that there is a demand for small business to start helping other small businesses and unsigned artists promote themselves on the internet. 

           “Advertising is nessary for businesses to grow. However, when a business is in the start-up phase it can be hard for a small business to afford tradtional marketing. That is where viral marketing comes in hand” (QuoteBean, 2012)

  It would be my intention to get a very small group of like minded people together in order to cover all bases, video production, website design, graphic design and photography. By keeping it small with low overheads, we would be able to pass our savings onto our customers and be extremely competitive.

  Producing a high quality video, advertising and photography for the internet at a fraction of the cost needed to advertise on Television, Radio, Newspapers and Billboards. For the initial cost of an internet promotional video, our customers would have the potential to share their product/music with the rest of their world, creating a following and generating interest. 

 It is therefore key to target companies and musicians who are just starting out, or perhaps don’t have the means to invest seriously into traditional promotional material.  There is potential to create a successful business and career from this type of industry work. The main obstacle is selling yourself and your skills, as well as being comfortable approaching companies, and letting them know what you have to offer.

The Pros For Clients:

• Low Production Costs.
• Free Platform, no need to pay for screen time.
• Completely free from legal constraints, within reason. You can put anything on the internet, no need to worry about water shed/ Channel Codes of Conduct. Free Reign to push boundaries and be creative.
• Potential for going Viral, global viewers.
• Dealing with one person, from start to finish, who can also create photographs, website design and graphic material. 

I have been looking at a company closely called Dragon Fly who produce incrediable promotional videos, and it something I want to aim for. They charge between £2,500 and £10,00 for videos 1 min > 7 mins in length. Their main aim if artistic creativity; 

When it comes to promotional videos there is not per-defined length that is going to guarantee success. However, length should be considered quite seriously when conceptualizing or scripting your promotional video.

"Keep it short"

Keeping your video short is often the default advice given to anyone trying to make videos that are going to go on the Internet. This is due to the short attention spans of the average Internet user. Viral videos for example anywhere from 30 seconds to 3 minutes would be an ideal time frame depending on the concept.

How much time is actually needed?

What if you promotional video is not a viral video? Then consider the information you are trying to convey. How much time is needed to put across that idea?  Whether it is what your business does in general or the details of a new product you need to make sure that it is put across in a clear and concise manner. If the new product is complex and you are struggling to explain it in a concise manner then spend sometime finding a way to explain it as simply as possible.

There is a famous quote “Intellectuals convey the simplest of ideas in a complex way while artist convey the most complex ideas in a simple way” You have to look at creating a successful promotional video as an art.