Tuesday 14 February 2012

AS Live - Mood Board

COME TOGETHER
(a working title)

A pilot episode of a brand new show for ITV 2 on a Saturday night, with a team of three beauticians vs a three footballers, in the ultimate head to head!
desi.jpg

They will have to complete is a series of rounds, including a general knowledge round with questions aimed at both sexes, with flirtatious questions such as Q)"which nut contains milk?" - A)  coconut
There will also be the challenge round. For this episode the footballers will have to wax members of the audience (already selected) and one of the V.Ts will be of the girls doing a penalty shoot out.
There will also be a hidden talent round, i.e. one of the team members can do something to earn extra points, and will be judges by the audience, for this episode I expect to have one of the Footballers to be able to do good tricks with a ball, and for the beauticians to give an elderly lady a make over etc. 

The other episodes will have these teams:
Models vs Mechinics
Professional Dancers vs Boxers
Nurses vs Taxi Drivers
Chefs vs Dj's

The winning team will win a gltzy trophy and an all inclusive holiday to Dubai (fake prize of course)

Audience Profile:
18 -35 years old. Who enjoy cheesy Saturday night entertainment, i.e. Take Me Out. Appeals to audiences who our fans of reality TV, such as T.O.W.I.E,  Geordie Shore, The Hills. I have also found that with these types of programmes, elder and middle class audiences tune in, due to the stupidity factor, they enjoy watching others that come across as "tacky" and silly, compared to themselves. It also creates a feel good party factor for the Saturday night audiences, after TAKE ME OUT. In order to keep the large number of viewers Take Me Out attracts, I would advertise throughout the show on ITV 1 but then place it on ITV2 at 9pm, allowing it to become a bit raunchier. I think with the huge success of Take me Out and Towie, there is defiantly room for a show like this, it would be something professional and attractive to use on a show reel, showing that we can produce something aimed at large existing markets. 

I really want to push the boundaries with this, making it quite shocking TV, but something that taps into the audiences of existing high profile shows. It is based around the game/quiz show genre, but mixes it with glamour, battle of the sexes, reality themes etc. 

Schedule, Set designs, V.T Breakdown, teams, presenter profile, and more branding to folllow, any opinions would be greatly appreciated :) 

1 comment:

  1. Like the basis for the idea and the channnel positioning you suggest sounds right. May need to think carefully about challenges and what is realistically achieved - waxing could raise the dull but important H&S concerns! (need to get appropriate training and so forth). We had an idea not dissimilar to this pitched last year -what this needs is to avoid stereotyping - also - what are we trying to say?? Could end up being predictable if not careful. Maybe both sets need to be given similar challenges to see if assumptions are proved wrong or right e.g. recently a study revealed that women are more accurate and careful parkers than men! Just a thought....

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