Tuesday 23 April 2013

MAN ALIVE - Viral Marketing

We had another meeting yesterday and I am really proud of the progress we are both making!
In the afternoon I went make to Lauren W's house and we started to collaborate on the book we are making.

We made a start on the marketing side of things, and both discussed ideas we had based around the AMC's own marketing techiniques,  in terms of games and websites that are acessible and actually feature in the story.

With this in mind I came up with the idea for the Cellblock website, which features in the show.

As part of the Marketing Campaign for Man Alive, we would create a fully accessible website for Cellblock, the fictitious television programme created by The Network. As a key plotline, the inmates lives featured in COLDMARSH prison are voted for by the public. The viewers of Man Alive could access the voting website as seen in the show and vote themselves. These votes would then affect characters lives within Man Alive, making the show fully interactive, immersing the viewers as characters themselves.

The website would feature full prison menus that viewers could choose for each inmate, facts surrounding their case allowing them to make a decision on sentencing and a chart displaying activities open to the inmates with options for allowed yard time. Finally a vote can be cast to select inmates for Lockdown, which can affect the minor characters ultimate role in the games.

This website is designed in compliance with AMC’s fictitious websites featured in Breaking Bad and Walking Dead. It can also be downloaded from the Apple App Store and used on iPhones and iPads as seen below.

I then worked with Lauren on the design, suggesting the tabs and buttons to include and the video at the bottom. Her photoshop skills made it all come together and I am really happy with the finished product. We will be working on some more ideas this week. 


We also felt it important to show how the web content would be displayed  on an iPhone, as it becomes an increasingly important platform in today's media world. 

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